Talk about being dizzy-headed! I have always thought I have enough stamina to survive 3 conferences in a row (personal record up to now) but boy this is exhausting! I am talking about this site, which, btw, is still freely open for visitors (when they close tomorrow access will be 99 bucks for access till February, and it may turn out to be a good educational investment).
Wouldn't you be dizzy, too - just see what I took part in (mostly by saying "thanks" and listening):
- A conversation about the "long tail" - with Chris Anderson Author, The Long Tail and John Battelle Founder, Web 2.0 Conference;
- Beyond Search and Contextual - Into the World of Behavorial Targeting MODERATED BY NATASCHA LEE – Next Action with panellists * Omar Tawakol, RevenueScience * Eric Eller, Advertising.com * Matt Kain, 247RealMedia - this one was an eye opener; took shots and audio so we can listen and discuss if you are game;
- Yahoo! Search Marketing: New Advertiser Platform Preview
John Kim of Yahoo (er, a bit disappointing); - Google - my absolute favourite - those guys know what they are atalking about; absolutely wonderful presentation, packed with info and made sense, every single word;
- Strategy of google linking - interesting to listen, too;
- Podcasting123 - that was a thrill! And the presenter was very professional; even if, like me, you are not into this yet, you'll surely want to try - and who knows, maybe the first podcast version of a ptr is just round the corner!
- Search engine optimisation - was fun to listen but I can't remember anything special about it right now;
- The Right Kind of Traffic - now this one was good! About traffic exchanges, metrics, a very down-to-earth, no-nonsense talk by a guy in the business. Have shots and audio, when do we get together, and I'll share!
You can still get in, by the way - and it is free!The presentations scheduled for tomorrow:
Top 5 Research-Proven Ways to Raise Ecommerce Sales This Holiday SeasonStefan Tornquist – MarketingSherpaAs Research Director for MarketingSherpa, Tornquist conducts primary research studies as well as gathering and evaluating marketing, advertising and PR statistics data from thousands of sources. He uses this data to create MarketingSherpa's annual Benchmark Guides for Email, Search and Business Technology Marketing, among other reports. Tornquist has been a featured speaker at events held by the Advertising Research Foundation, the Direct Marketing Association, Web Marketing Association, TechTarget and KnowledgeStorm, among many others. He has been quoted in a variety of publications, including The Wall St. Journal, BusinessWeek and Inc. Magazine, and appeared on CNBC?s Street Signs. Prior to joining MarketingSherpa, Tornquist co-founded Bluestreak, the pioneering marketing technology company that started out in rich media and grew to become one of the industry's largest ad servers. He also co-founded and ran marketing for technology start-ups 9th Square Inc. and Waterworks Interactive Inc. as well as his own marketing and public relations consulting company.
Discover quick changes you can make to your email, search, and online store to raise sales -- all based on MarketingSherpa's research of 1,100 real-life ecommerce marketer's recent tests.
10/26/2006
10:00 AM - 11:00 AM
Click Fraud: Perspectives and DebateMODERATED BY NICO BROOKS – ATLAS SEARCHIn this panel discussion, we will engage in a friendly debate on the problem of click fraud and possible solutions. The panel brings together the perspectives of three media heavyweights: Shuman Ghosemajumder, Google's top fraud cop and noted media commentator; Tom Cuthbert, outspoken advocate for third-party click fraud monitoring; and Gary Kibel, leading expert on new media law. Following the debate, the audience will have the opportunity to submit questions, friendly or otherwise.
MODERATOR
Nico Brooks, Atlas One Point
* Tom Cuthburt, Click Forensics Gary Kibel,Davis & Gilbert, LLP
* Shuman Ghosemajumder, Google
10/26/2006
12:00 PM - 1:00 PM
A New Multilingual and Multicultural Search Marketing OpportunityNacho Hernandez – iHispanic.comHaving U.S. Hispanics be the largest minority and one of the most powerful Spanish speaking communities in the world with $800 Billion dollars in buying power makes it evident that companies need more than just accurate demographics and consumer data to build their Internet marketing campaigns. There must be a realistic overall strategy from marketers and commitment to achieve measurable results. Nacho Hernandez, an authority expert in this field, will guide you through learning key facts and figures about the Hispanic market, as well as provide you with direction as to how you should compliment your current online marketing efforts to include this underserved market segment.Search Engine Strategies Latino 2006 is also chaired and programmed by Nacho Hernandez. This event is focused in helping businesses, marketers, webmasters and everyday Web users understand how search engines work and how to profit from them by taking an active approach with the worldwide Spanish speaking markets which primarily include the U.S. Hispanic and all Latin America.
Search Engine Strategies Latino 2006 is also chaired and programmed by Nacho Hernandez. This event is focused in helping businesses, marketers, webmasters and everyday Web users understand how search engines work and how to profit from them by taking an active approach with the worldwide Spanish speaking markets which primarily include the U.S. Hispanic and all Latin America.
10/26/2006
1:00 PM - 2:00 PM
Word of Mouth Marketing: 5 Simple TacticsAndy Sernovitz – WOMMAAndy Sernovitz, a 15-year veteran of the interactive marketing business, is CEO of the Word of Mouth Marketing Association (WOMMA). He was a Visiting Scholar at the Wharton School of Business, where he taught Internet Entrepreneurship, and is author of Word of Mouth Marketing: How Smart Companies Get People Talking. WOMMA is the 300-member official trade association for the word of mouth marketing industry, which is building a prosperous word of mouth marketing profession based on best practices, measurable ROI, and ethical leadership. Andy is a dynamic, fun speaker who thrills audiences with practical hands-on approach to marketing innovation. He is an inside player who works with cutting-edge marketers -- and he's great at translating those exciting new techniques to things that you can use today to make your business more successful. His popular newsletter, Damn, I Wish I?d Thought of That, provides snappy marketing advice to more than 10,000 readers each week.
You've heard the talk, you've heard the hype -- word of mouth marketing is the next big thing. But what, exactly, should you do to create a word of mouth marketing campaign for your company? Learn specific strategies to engage with consumers and generate positive word of mouth about your brand. Learn the 5 steps to starting an impactful, effective, sales-driving campaign. We're going to get specific here: Who to hire, where to start, and how to make it successful. ? Finding the right people to talk about you (influencers & evangelists) ? Giving them something to talk about (viral email, samples, buzz, and more) ? Creating tools to make it easier for them to talk to each other (blogs, discussions, tell-a-friend forms) ? Participating in the conversation ? Tracking and measuring results
10/26/2006
2:00 PM - 3:00 PM
Using Web Services to Create Innovative Affiliate ApplicationsAlan Lewis, Developers Program, eBay – eBayAlan Lewis is a technical evangelist with the eBay Developers Program and has been at eBay since 2004. He works with third parties who want to use the eBay Web Services platform to develop applications that help users sell, search, and buy on eBay. Before joining eBay he worked for a number of years as a technical writer and product manager at Blaze Software, where he helped build the market leading enterprise business rules management product. Alan has a BA in philosophy from University of California, Santa Barbara. He is a self-taught Java and C++ coder. Alan blogs at alanlewis.typepad.com.
By using web services, many of which are available for free, you can create applications and websites that offer a more engaging user experience. Of course a better user experience can also translate to more affiliate revenue for you! Alan Lewis from eBay will use a few of eBay?s web services as a case study to show how they can be used to create innovative applications. In particular, Alan will demonstrate using the APIs that power eBay?s AdContext product to create an entirely new application.
10/26/2006
3:15 PM - 4:15 PM
